The Marine Ave. Business Improvement District was formally incorporated in 1998 and was chartered to develop the Marine Avenue commercial district of Balboa Island as a quality shopping destination for visitors. In 2013, the group changed to a Merchant Association and became known as Balboa Island Marketing Incorporated (BIMI).
BIMI, is supported by the City of Newport Beach. Membership is required for all businesses having an address on Marine Avenue.
The merchant association’s mission is to provide joint marketing, advertising, and public infrastructure support for the business district; and to work jointly with the City of Newport Beach to accomplish more than either the City or businesses could by themselves. In addition to this Web site, BIMI undertakes many other marketing initiatives.